Quantcast
Channel: analytics – OpinionLab
Browsing all 16 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

Another example of data-driven success

What a great show this week! OpinionLab came to eMetrics San Francisco with guns blazing this year. But, beyond all the cool stuff we have going on, the event was a clear indication of the many waves...

View Article



Image may be NSFW.
Clik here to view.

“What do you people want?”

There was a great deal of buzz about the “digital self” at the Adobe Digital Marketing Summit last week—discussions, presentations, and stories about how individuals and brands or businesses approach...

View Article

A Fire Hose of Analytical Insights

The ACCELERATE conference came to Chicago last week, and I joined a handful of OpinionLab colleagues in heading down to the Gleacher Center for the event. Billed as a “virtual ‘fire hose’ of analytical...

View Article

Image may be NSFW.
Clik here to view.

we all work on commission

“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a...

View Article

Image may be NSFW.
Clik here to view.

Beware the Power Pukers

It’s as simple as the title suggests. Any organization can collect copious amount of data and puke it back out in real time. But vendors still line up to present their power data pukes as the latest,...

View Article


Image may be NSFW.
Clik here to view.

What are you here to do?

As much as online retailers focus on driving visitors to the shopping cart, the reality is the majority of consumers still don’t visit websites with the clear objective of making a purchase. Study...

View Article

Image may be NSFW.
Clik here to view.

web analytics, not just for marketing teams

Odds are, if you’re a web analyst, you’re up close and personal with data every day. You’re busy developing reporting tools to assist key stakeholders in increasing conversion, optimizing user paths...

View Article

Image may be NSFW.
Clik here to view.

the 411 on creating well defined KPI’s

We are big believers in the fact that data makes the world go round. And if you are active in a VoC program, you are likely accumulating large amounts of data without a real sense of what to do with...

View Article


Image may be NSFW.
Clik here to view.

The importance of measuring the right things

If you’ve been a regular reader of this blog, you’ll be familiar with our passion for Voice of Customer and our belief in the value of metrics generated through opt-in feedback processes. If we had...

View Article


Image may be NSFW.
Clik here to view.

Context is king online, offline, nonline

Who is coming to your channel (website, store etc)? What are they there to do? Are they able to do it? What are the barriers? What do you need to fix to drive conversion and other important outcomes...

View Article

Image may be NSFW.
Clik here to view.

infographic: can in-store tracking be risky business to your customers?

Last time you entered a store, did you think about who might be watching you? Or how a retailer could know that you talked to two store associates for a total of three minutes, picked up three...

View Article

Image may be NSFW.
Clik here to view.

Our Winter Release Extends our Track Record of VoC innovation

From its inception through to the present day, OpinionLab has always put a high value on innovation. Innovation is central to our value proposition and is integral to our business culture. We hire...

View Article

Image may be NSFW.
Clik here to view.

Free Your Mind: Voice of Customer

A guest blog post by Bill Bruno, CEO of Stratigent, a market leader in multi-channel analytics. When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards...

View Article


Image may be NSFW.
Clik here to view.

Another example of data-driven success

What a great show this week! OpinionLab came to eMetrics San Francisco with guns blazing this year. But, beyond all the cool stuff we have going on, the event was a clear indication of the many waves...

View Article

Image may be NSFW.
Clik here to view.

“What do you people want?”

There was a great deal of buzz about the “digital self” at the Adobe Digital Marketing Summit last week—discussions, presentations, and stories about how individuals and brands or businesses approach...

View Article


Winter Release: The value of organizational context

In my previous blog, I discussed the migration across the VoC industry in its approach to our approach of collecting insight from today’s empowered consumer – a shift away from panels and surveys...

View Article
Browsing all 16 articles
Browse latest View live




Latest Images