Another example of data-driven success
What a great show this week! OpinionLab came to eMetrics San Francisco with guns blazing this year. But, beyond all the cool stuff we have going on, the event was a clear indication of the many waves...
View Article“What do you people want?”
There was a great deal of buzz about the “digital self” at the Adobe Digital Marketing Summit last week—discussions, presentations, and stories about how individuals and brands or businesses approach...
View ArticleA Fire Hose of Analytical Insights
The ACCELERATE conference came to Chicago last week, and I joined a handful of OpinionLab colleagues in heading down to the Gleacher Center for the event. Billed as a “virtual ‘fire hose’ of analytical...
View Articlewe all work on commission
“…in a digital world where everything can be measured, we all work on commission. And why not? If you do great work and it works, you should get rewarded. And if you don’t, it’s hard to see why a...
View ArticleBeware the Power Pukers
It’s as simple as the title suggests. Any organization can collect copious amount of data and puke it back out in real time. But vendors still line up to present their power data pukes as the latest,...
View ArticleWhat are you here to do?
As much as online retailers focus on driving visitors to the shopping cart, the reality is the majority of consumers still don’t visit websites with the clear objective of making a purchase. Study...
View Articleweb analytics, not just for marketing teams
Odds are, if you’re a web analyst, you’re up close and personal with data every day. You’re busy developing reporting tools to assist key stakeholders in increasing conversion, optimizing user paths...
View Articlethe 411 on creating well defined KPI’s
We are big believers in the fact that data makes the world go round. And if you are active in a VoC program, you are likely accumulating large amounts of data without a real sense of what to do with...
View ArticleThe importance of measuring the right things
If you’ve been a regular reader of this blog, you’ll be familiar with our passion for Voice of Customer and our belief in the value of metrics generated through opt-in feedback processes. If we had...
View ArticleContext is king online, offline, nonline
Who is coming to your channel (website, store etc)? What are they there to do? Are they able to do it? What are the barriers? What do you need to fix to drive conversion and other important outcomes...
View Articleinfographic: can in-store tracking be risky business to your customers?
Last time you entered a store, did you think about who might be watching you? Or how a retailer could know that you talked to two store associates for a total of three minutes, picked up three...
View ArticleOur Winter Release Extends our Track Record of VoC innovation
From its inception through to the present day, OpinionLab has always put a high value on innovation. Innovation is central to our value proposition and is integral to our business culture. We hire...
View ArticleFree Your Mind: Voice of Customer
A guest blog post by Bill Bruno, CEO of Stratigent, a market leader in multi-channel analytics. When people hear the phrase “Voice of Customer” (VOC) they instantly think of surveys and comment cards...
View ArticleAnother example of data-driven success
What a great show this week! OpinionLab came to eMetrics San Francisco with guns blazing this year. But, beyond all the cool stuff we have going on, the event was a clear indication of the many waves...
View Article“What do you people want?”
There was a great deal of buzz about the “digital self” at the Adobe Digital Marketing Summit last week—discussions, presentations, and stories about how individuals and brands or businesses approach...
View ArticleWinter Release: The value of organizational context
In my previous blog, I discussed the migration across the VoC industry in its approach to our approach of collecting insight from today’s empowered consumer – a shift away from panels and surveys...
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